Fact - the best copywriters and marketers in the world get their headlines and best words and phrases from the best salespeople.
In order for you to become a great salesperson, why not ethically cheat and study the best marketers.
Think in reverse!
These great marketers have invested a lifetime in studying highly successful salespeople. They record them , listen to them, interview them and study them in fine detail to discover the secrets of their sales success.
Think about this...
Your opening line to a prospect can either generate interest or end the conversation, true?
Well just imagine knowing the right words to use to get your prospects attention.
Imagine knowing the right "hot button" appeal before you ever began selling or even sharing your message. Imagine knowing how your prosect think and feels, what keeps them awake at night in worry or excites them to the point they will do just about anything.
This is what great marketers know.
His name is Claude Hopkins. In the early 1900's when the average ad writer was making around $100 a week - Claude Hopkins was raking in over $185,000 a year.
Ask yourself, have you ever been short on leads? Ever been stuck wondering what other friends or family you can approach to get things moving for you? Well, if you knew what this man did you could shortcut this whole process and find a seemingly endless supply of hot prospects who come to you.
But you must know how to do one thing first...
What it is...
You must learn how to turn your words into money. Once you know what words and phrases to use, you can write your own ticket. And the best part is that you don't even have to deliver it in person.
Proven and tested phrases and words that sell can be delivered in a number of different ways. Let me share some of these ways with you now and let's see just how much you can ramp up your personal business in the next 30 days using these methods.
Number 1
Record a sales presentation on Mp3 and burn it to CD for others to listen to. This way you can present to 100 people or even 1,000's in 2 hours instead of one.
Number 2
Have the same CD transcribed into a letter and call it a Special Report and offer to send it out to people for FREE if they contact you and leave their name, phone and mailing address. This obviously builds your database for further follow up - plus it gets people coming to you.
Number 3
Take the same special report and give it 10-15 different titles and see which one people respond to the most. This can reveal hidden words you never imagined people would respond to. If you find a persuasive word or phrase then test it out in one on one presentations and see the results.
Number 4
Use the same recording and place it on your website, on hold music for your land line phone or perhaps even a recorded message that people can phone up to listen to.
Number 5
Put the recording on your website and have people download your presentation for FREE. Naturally they will need to subscribe with their name and email to get it for free. Let that database build baby!
To learn more about the Legendary Claude Hopkins, check out the
Scientific Advertising
Now go and put these into practice.
