Copywriting is possibly one of the highest leverage services a client can hire me for.
To think that you can get a sales letter or an ad written that produces results, sales and profits that can last months or years is a powerful investment for you and your company.
“You are one good sales letter away from a fortune.”
Because of some gutless clients who fail to send out ads (god knows why…but anyway…) it has caused me to change some of my terms and conditions under which I will write copy for clients.
My results speak for themselves. My copy has returned results as high a 2,875% ROI for clients. Sometimes tripling results of previous ads by “so-called” experts.
My writing is not glamorous and I cares little for “arty-farty” crap that break psychological buying patterns and proven and tested results.
My writing is based on –
Truth
Solid research & knowing your audience
(better than some clients even know them)
Using strong reasons why people should respond to you
Writing with compelling and brutal honesty
Reversing the Risk on the people you are aiming to sell to
Plus other proprietary secrets you may not even discover when you work with me
(that's because they are my secrets that have taken me years to formulate)
So if any of this offends or contradicts your current marketing thinking, then I am not for you. Like all marketing campaigns, there is risk. No one produces winning copy every single time - anyone who tells you that is a bald-faced liar.
Markets change - ads that used to work, stop working. Buying habits can change. Industries can die (remember the old LP Record and wooden tennis racquets).
These are the facts of life in business. But the reason you hire a copywriter is to tap into experience and expertise you don't possess under your roof.
Copywriting Fees
Projects range from $10,000 to $30,000 plus royalty …but I'll wear 70% of the risk
30% upfront - Minimum $3,000 upfront
70% paid when it succeeds in the marketplace (negotiable but usually break even or better - you should have a back end to profit from)
Note - if you absolutely must profit on the front end you will often need some Business Growth Advice included in your package - talk to me about your options.
Royalty - % of gross (negotiable but usually gross sales, gross leads or gross distribution or a creative combination of the above)
Research may be included or extra (depending on project)
Simple. Because any copywriter with a history of creating profitable ad copy charges a royalty. Poor copywriters never do. The majority of a copywriters income is not from the upfront - it is from the back end sales or leads it drives to your business.
But not only that... it helps keep the involvement of your copywriter.
Often times a copywriter who has been earning good royalties from work they have completed, will go back and re-write for free to try and improve your sales and increase their royalty cheques even more.
You get free upgrades on your copy. New campaigns involve new upfront fees and a chance to re-negotiate royalties. But getting existing copy tweaked is a powerful way to grow your business.
Once you get your head around it - you will see the win-win that exists.
To contact me personally about having copy written for you - click here
We will talk by phone about your project, goals, direction and timelines.
