Over the past 10 years I noticed this continuous movement in entrepreneurs worldwide. This movement was a benevolent one where people like Oprah, Bill Gates, Warrne Buffet and many others were donating huge amounts of money to important causes. Even musicians like Bono have become heavily involved in causes they believe in. It made me think about the link between your passions and talents and your purpose and deepest held beliefs and values. Immortals are passionately pursuing something they believe in. Because of their time, energy and money they are leaving behind a legacy that will have their names live on forever - so I named them "Immortal Entrepreneurs" and created this model for others to emulate.
Immortals have 4 major areas of their lives.
Number 1, they recognise their passion and live in harmony with it. Immortals would NEVER waste a decade or even a year doing something they don't love.
Number 2, they find a way to turn their passion into profit. They make what they love, their life. The whole idea of "Never mix business with pleasure" doesn't fit the vocabularly and belief system of an Immortal. You invest too many years in your career or business. Immortals love their 24 hours a day.
Number 3, from passion to profit to purpose. Purpose is the third area Immortals live by. They have a purpose to their day and their life. It's not about finding the reason you were put on this earth. Although that is where you will eventually arrive. It's more about following a set of beliefs you have and acting on them to make a difference. You approach your business with purpose. You have a purpose with your family. Immortals do not lead an aimless life - they are goal oriented, action driven people.
Number 4 is where purpose translates into legacy. The actions you take as an Entrepreneur help people in such a way that you are remembered forever. Your name is ingraved in history because of what you leave behind. Your legacy is both micro and macro - which means when you set out to change the world - you might change the whole world or you might change the world of one person - either way, you have changed the world for someone.
As Entrepreneurs, your business consists of only about a dozen or so really key areas. Your goal should be to master these areas - and the number varies depending on how large your business becomes. The bigger it is, the more key areas you naturally have.
But essentially, you focus should begin with mindset, marketing, sales and systems.
Mindset is the key to all growth. Change your mindset and you dramatically change your life and your results. If you are closed minded, you are closed to operating within what you already know. Outside ideas will be rejected and your growth stifled. Immortals are continuous learners who seek to subdue their ego and learn from all types of people and outside industries. Mindset is the key to emotional freedom.
Marketing contains the greatest leverage of all your other busines efforts. No other area of your business can produce 10-30 times the return for the same time invested. It is the key to massive growth and ultimate financial freedom.
Sales is the follow on from marketing. It is the focus on conversion and contains subtle elements of mastery that can explode business growth. It is a high paid skill and essential to growth.
Systems are the key to time freedom. You must be able to integrate the things you initiate into a system that can be duplicated. Many Entrepreneurs fail because of this critical step. Good ideas can fail under poor implementation and systemization.
Here's a model Immortal Entrepreneurs follow to implement profitable systems into their business...
I can answer that in one word - FREEDOM!
You can break down anyone's goals and ultimately they lead to some type of freedom. Financial is important but today especially other things are getting lost - the balance is out of whack!
To be truly rich means 2 things -
"Rich means having all the things that money will buy
AND
Being 'Rich' also means having all the things money won't buy."
Essentially - YES!
Models make it easier for the human mind to learn and absorb information. Humans are largely visual. To explain our freedom model and follow on from the last question - Immortals follow this Freedom Model
