Many business owners and marketers find it infinitely easier to market someone’s else product than their own. But have you ever wondered why? Marketing someone else’s product, service or business is much easier to be viewed objectively. Marketing your own products comes with some interesting psychological patterns that can be easily distinguished when studying successful […]
To appreciate beauty is the most beautiful of all. To chase beauty with vanity is ugly. True beauty is appreciating what’s beautiful. It comes from how you see the world, not what’s actually there to see. Appreciating the simple. Noticing the small. Smiling at the majestic nature of all things in the purest forms. It’s […]
My 11 year old daughter could quite possibly be the smartest marketer in the world! There’s 2 powerful lessons she can teach you… but first the back story so this all makes sense… Like most kids, my two have money boxes. Bella has a cool retro yellow VW Kombie and Andre the red one. They […]
There is no shortage of ideas in this world. Everyday people come up with abundance of cool ideas that would improve this world, make our lives easier and probably yield them a windfall if they acted on it. So it’s not lack of ideas. It’s lack of action thats slow progress. Slows humankind. Lots of […]
What does it take to make a customer happy these days? With high expectations, and quality everywhere… it seems customer service is still one of those long lost forgotten arts. If you’re in business, you think you give it – but do your customers really think that? If you’re a consumer, you see the blatant […]
What do you do? Continue to innovate and keep coming up with NEW? or… Improve the existing? You all know the feeling… every day you get new and exciting opportunities to add something new to the mix. Someone comes to you with a new idea. You read an article and your brain neurons are stimulated into cool […]
During our research putting together the content for our upcoming Business Forum Program, we discovered one of the most powerful “laws” of management which was eloquently described by David Packard, Co-Founder of the Hewlett-Packard Company. Packard explained: “No company can grow revenues consistently faster than its ability to get enough of the right people to […]
